As I was looking for some inspiration to share with you on tools and resources that can show you how to be “inclusive” in user experience design, I noticed that my experience looking for tools and resources have been quite challenging. You’re noticing that there’s a massive need for representation…

Have you ever had to ask yourself this question? If not, then you're in luck because most of the products you see, or use, are designed by people like you for you. When you reach out to an audience that isn’t reflected in the market you’ll hear questions, such as: …

If you’re feeling awkward about asking personal questions to your customers, especially when they are not a target group you belong to, you’re reinforcing the problems these other audiences are already struggling with. How can you ask your customers personal questions? You can list some of your assumptions based on your knowledge and what you also don’t know…

You’re a Product Owner with heaps of experience designing products. You’ve worked across many agencies and FinTech. You’re passionate about bringing financial literacy to people. But, you realized there’s a segment of audience that is missing out: people in their 20s or 30s, “underrepresented” or with limitations to their accessibility. How do you highlight these multi-faceted groups’ limitations to access financial literacy?

Did you launch a product that you’re proud of? You’ve built in several features that you imagined could fit extraordinarily in your product. You put it out there in the world and, yet, you’re receiving complaints about your customers’ negative experience with it. What are some of these features that you tested before you launched? It’s not entirely the end of the…

All businesses should ensure that their platform is designed with users in the centre. What is UX? UX, or user experience design or user-centred design, is essentially prioritizing what your users need and want to optimize their experience on your platform. …

In an era of neon, GIFs, hyper-sensitive movements and imagery to attract your attention, you aren’t realizing the excessive hypersensitivity overload you’re causing to an audience, who you’ve just pushed away. You know it’s hard to captivate people’s attention in an overcrowded e-commerce marketplace. Wouldn’t you want to stand-out by…

When was the last time you shopped for clothes? You’re most likely going to shop online rather than deal with all the hassle of going to a store and buying at a store. You’ll have to deal with getting dressed, getting in your car, getting stuck in traffic, finding parking…

Adaptive fashion is expected to grow to $400b by 2026 — and 2026 is fast approaching. Our growing population is changing our perspective of what our world actually looks like. A submarket that needs functional rather than fashionable. …