How the Right Customer Journey Can Help Boost Your Sales
A customer journey is the series of steps a consumer takes when they are in the process of purchasing a product or service on your website or app. The journey starts with the first contact and follows up to the point where they make their purchase decision.
It is important to design a user-friendly experience that will encourage the customer to buy, book, or sign up for your services online. The right customer journey will help you boost your sales and revenue.
If you’re noticing your customers are clicking a section of your website and not buying from you, not completing booking your services or not signing up to your services, then they’re telling you what’s not working on your website or app.
How do you ensure you’re not losing valuable revenue opportunities?
It is important to understand your customers’ buying cycle before you start designing your website or app. This will allow you to create a better user experience for your customers and increase sales revenue.
Here are three tips to boost your sales for your business:
You are not your user
A bad user experience can turn a customer away from your business. You are not going to be purchasing your own products nor booking your own appointments. Your idea of a nice design of your website is not entirely the same idea of a nice design for your users. Instead, speak to your users and uncover your users’ minds, emotions and motivations. By knowing their previous experiences with similar businesses, you’ll know what frustrations they’ve encountered and you’ll avoid creating those same frustrations for them with your business.
Know your users’ expectations
When you speak to your users, you discover what they like or don’t like and why. You want to meet your users’ expectations to turn them into paying customers. If users can’t work out how to do something on your website or app, your website and app become useless for your users and discourages them. And, what happens, they leave to never return.
Ask a range of crucial questions to build the right website for your users
You want to engage with your customers from the very beginning of designing your website or app. Create a list of questions you want your customers to answer when speaking to them. Each question needs to be followed by a “WHY” so you know the reason behind what your users like or don’t like. Your users’ answers will validate your assumptions about how your website can meet their expectations.
Want to discover what’s keeping your users engaged and pinpoint where things can go wrong? Let’s chat!