Can you imagine not being able to get a loan for a car or to buy a house or pay for your next travel destination with a credit card? If your assumption is this only happens in the continent of Africa or other developing countries, stop right there! 1.4 billion…

Designing products with data for women by women opens a new market opportunity. Did you know women’s health tech, or FemTech, is a market focusing on solving women’s health issues set to be worth $1 trillion dollar by 2027 (Source: CNBC)? Not prioritizing customer segments often overlooked creates distrust with…

However, many business leaders feel uncomfortable or don’t engage enough with their customers to deliver a product out in the market to compete. Let’s explore the importance of continuously discovering and involving customers in your business journey, even 5 years in. We’ll also delve into the rapidly changing landscape of…

“Technology is often too high with no options of me being able to access it.” Marjorie Aunos, our podcast guest, teaches us the humble experience of designing to solve a problem now. At any point in your life, you can experience a temporary or permanent disability. 16% of the world’s…

Are you turning a blind eye to the billions of dollars in untapped markets? Have you ever felt ignored or not considered by a product or service because of a disability, age, or other unique characteristics? Uncover Untapped Markets is a powerful weekly interview podcast illuminating the struggles faced by…

What’s the difference between surveys and customer discovery? You can direct people’s answer about a situation while the other one allows you to discover how people behave in a situation. You’ve answered several survey questions in your life. …

As I was looking for some inspiration to share with you on tools and resources that can show you how to be “inclusive” in user experience design, I noticed that my experience looking for tools and resources have been quite challenging. You’re noticing that there’s a massive need for representation…

Have you ever had to ask yourself this question? If not, then you're in luck because most of the products you see, or use, are designed by people like you for you. When you reach out to an audience that isn’t reflected in the market you’ll hear questions, such as: …

If you’re feeling awkward about asking personal questions to your customers, especially when they are not a target group you belong to, you’re reinforcing the problems these other audiences are already struggling with. How can you ask your customers personal questions? You can list some of your assumptions based on your knowledge and what you also don’t know…